post-image

Outdoor advertising in the US: How to advertise your outdoor product in 2018

Advertisers are getting creative with their outdoor advertising efforts.And they’re not limited to outdoor products.In 2018, advertisers will be able to offer outdoor products and services for the very first time.In 2017, they were limited to indoor products.And in 2016, they weren’t able to do that.That’s because outdoor advertising is still largely unregulated.But with new

post-image

How the world’s top 10 brands are using Facebook to boost their online sales

The world’s biggest online retailers are using social media to increase their online presence, according to research conducted by market research company Market Research Partners.Facebook is a social network, so its presence on social media is significant for brands.Facebook allows brands to promote their products and services, and it has an enormous reach in the

post-image

Digital advertising is now a $2.2 trillion market, according to IDC

The digital advertising market grew at a 2.2% annualized rate last year, up from a 1.9% pace in 2016, according the Interactive Advertising Bureau.Digital advertising accounts for more than 40% of U.S. ad spending, up 8% from 2015, according research firm IDC.Digital ad spending is expected to reach $2 trillion by 2021, according data compiled

post-image

Why is Instagram doing all this?

A little over a year ago, the social media company announced Instagram was adding its own brand to its brand portfolio, Instagram Brand.The new brand was announced alongside an Instagram app and a new Instagram News Feed, and a number of products and services that have been rolled out over the past year or so.But,

post-image

Volkswagen to introduce new diesel-electric vehicles, which will cost more

Volkswagen will introduce new plug-in diesel-electrics and electric-electric hybrids at its US factory, the carmaker’s head of North American product development said on Monday.“This year, we have a huge opportunity to change the way we do business,” said Frank-Stefan Reutling, who is also the head of product development for the Volkswagen Group North America.“There are

post-image

Why I’m not buying the next Google AdWords ad banner

When Google launched its new ad banner in January, it did so in partnership with local retailers.While that might seem like an odd partnership, it was the first time Google had ever offered advertisers the ability to offer targeted ads directly to consumers.The new banner is available to consumers in the U.S. for now, but