China is a country that has always been a market of choice for small businesses.
There are around 7.5 billion people in the country, making it the world’s second largest economy.
Many are now seeking out ways to make a living outside of the country.
But for some, advertising can be an especially difficult job.
Here’s what you need to know about how to advertise in China.
Advertisements must be made from local Chinese words and images that will be understood by Chinese audiences.
Advertising must be within the bounds of the local language and culture.
Chinese media outlets, including the state media, must be free of political bias.
Local advertising must be consistent and truthful.
Advertising cannot target specific groups.
Ads must include a disclaimer to avoid being used as a tool for political agitation.
Ads that promote products or services that violate laws should be banned.
Local media outlets must be independent.
Local news outlets must use local language to present their stories.
Advertising and local media must be separated from political advertising.
Local media outlets that run news stories in English must report on issues of local importance.
Local content must be translated.
Local advertisements must be in Chinese, but not be a translation.
Local newspapers must report from the region.
Local TV stations must carry local news.
Local radio stations must broadcast locally produced programs.
Local magazines must be published in Chinese.
Local cinemas must carry movies in Chinese and English.
Local sports clubs must offer live entertainment in Chinese as well as in English.
Local and international media must have access to Chinese content.
Local government must promote local culture.
Local governments must ensure that local media outlets publish local news in Chinese on a regular basis.
Local officials must promote Chinese cultural events, such as the National Day festival and the Shanghai Olympics.
Local schools must ensure the local level education of their students, and provide them with the tools to express themselves.
Local businesses must provide local jobs and economic opportunities for their employees.
Local companies must take steps to comply with local regulations.
Local artists must have permission from the local government to create their works.
Local restaurants must provide a Chinese menu.
Local bookstores must be open in Chinese with a foreign language selection.
Local movie theaters must provide foreign language movies.
Local travel agencies must provide services for foreign tourists and expatriates.
Local banks must provide loans for foreign residents.
Local airlines must have at least 50% foreign ownership.
Local hotels must be at least 80% foreign owned.
Local supermarkets must have a minimum of 40% foreign owner ownership.
Local bars must provide alcohol on their premises.
Local nightclubs must have alcohol.
Local cafes must serve food that is served in a foreign country.
Local movies must have foreign language language content.
Local music must be available in foreign languages.
Local museums must have their collections in Chinese languages.
Local shops must have customers from foreign countries.
Local stores must carry at least 10% foreign merchandise.
Local television stations must be owned and operated by Chinese-speaking people.
Local internet sites must have local content.
Local clothing and other consumer goods must be produced in Chinese fabrics.
Local software and web browsers must be developed by Chinese programmers.
Local websites must use Chinese language code.
Local grocery stores must provide grocery items in Chinese products.
Local cable television must carry content in Chinese from local television stations.
Local mobile phone companies must provide service in Chinese-language programming.
Local retailers must have an at least 70% foreign-owned business.
Local hospitals must have doctors from foreign hospitals.
Local food companies must have suppliers from foreign restaurants.
Local fashion stores must have stores that are based in China, with merchandise from Chinese brands.
Local hardware stores must include products from foreign companies.
Local pharmacies must have pharmacies that are operated by foreign pharmacies.
Local airports must carry foreign airlines.
Local insurance companies must insure the company that they are operating.
Local universities must offer foreign students access to foreign language courses.
Local lawyers must have attorneys from foreign law firms.
Local broadcasters must carry a foreign-language channel on the air.
Local entertainment venues must have the capacity to screen films in Chinese language.
Local construction sites must be constructed in Chinese territory.
Local retail stores must sell Chinese goods.
Local car dealerships must have China-made