The Nike ad campaign has become the best-selling campaign in its history.
In the past 24 hours, the campaign has grossed more than $1 billion in sales for the sports apparel giant.
The ad campaign, which features athletes from the likes of LeBron James, LeBron James Jr., Carmelo Anthony, Kobe Bryant, Kyrie Irving, Kevin Durant, Russell Westbrook, Kyry Perez, Derrick Rose, and Carmelo Tristano, was released Monday.
Nike released the ad during Super Bowl 50, which will air this Sunday.
The company said in a statement that the ad was created to support the women’s rights movement.
“Nike is a leader in women’s empowerment, and this ad is an important reminder that our work is just beginning.
We are committed to making the world a better place, and we encourage people to continue to take action and support women’s issues.
The ad is the latest in Nike’s long history of advocacy, as the company has donated millions of dollars to organizations and organizations that work on issues including equality and human rights, as well as support for victims of sexual abuse.
In 2016, Nike donated $1 million to the Women’s Leadership Council, a non-profit that provides support to women working in the sports industry, and in 2017, Nike pledged $50 million to Women in the Workplace USA, an organization that provides training and mentorship to workers in the fashion industry.