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Instagram’s $1.9 billion acquisition of Snapchat is one step closer to a merger

FORUM

A merger between Instagram and Snapchat has been approved by regulators in Europe, which could help accelerate its plans to open up its app platform to more third-party developers.

In a regulatory filing on Wednesday, the European Commission said Instagram has agreed to acquire Snapchat for €1.95 billion ($1.98 billion) in cash.

The deal will include Snap’s $10 billion in cash and the right to make strategic investments in the business.

Instagram is also required to give Snapchat a chance to demonstrate its ability to operate within the European Union’s regulatory framework and avoid “significant delays” to the merger, according to the filing.

Snapchat CEO Evan Spiegel said in a blog post that the company is “delighted” to have been approved for the acquisition.

The news comes less than a week after Facebook announced it had closed a deal to acquire WhatsApp for €19 billion ($24.2 billion).

Snap has been struggling to maintain its relevance with younger users and advertisers, and has seen its user growth decline.

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