A new survey has revealed which brands are the most spending on advertising, and what their ad budgets are.
The survey by the research firm Digital Advertisers Australia revealed that the biggest spenders were large ad networks and digital platforms.
The research firm found that a whopping 65 per cent of ad spend was spent by digital ad agencies, and this was also the case for outdoor advertising.
There were six major digital networks which were listed in the survey as the top spenders, with Google, Yahoo, Facebook and Apple the top three.
The top five ad spenders on the network were all based in Australia, but there were a number of other online ad agencies in the top 10.
The number of digital platforms which were spending a significant amount of ad revenue was also revealed in the report, with more than 50 per cent advertising spend on the platforms listed.
This included mobile, desktop and tablet ad networks.
Advertising on mobile was responsible for 22 per cent, and advertising on desktop was responsible and the top spending platforms were Google, Facebook, Microsoft and Yahoo.
There was also an increase in spending on mobile devices with over two thirds of ad spending on the platform in the last 12 months.
Ad spend on mobile platforms grew from $15.4 million in 2014 to $30.4million in 2020, but this growth slowed to $9.2 million in 2020.
Digital ad spend on desktop declined from $1.1 billion in 2014, to $8.9 billion in 2020 and fell by $1 million in the same time period.
This suggests that digital platforms are focusing more on desktop and mobile platforms, and are now investing in the platforms to grow revenue.
While the total ad spend increased in the year 2020, the total spend on ad networks fell by a further $7 million.
Digital platforms were also the top users of digital ads in the digital ad market, with the digital network ad spending in the $1 billion and above market share.
This was the second year in a row where Digital Adversaries Australia (DAA) was one of the top advertisers in the market.
The report also revealed that online ad spending increased by $6.2 billion in the 12 months to 2020, with $1bn of this growth being from ad spending by digital platforms, compared to $1billion of spending by traditional ad networks in the previous year.
Digital networks have also been the main source of revenue for advertisers in Australia.
Digital advertising has also been a key driver for the industry, with Digital Adverties Australia (DAA) accounting for 37 per cent in the revenue of digital ad spend, up from 35 per cent last year.
Advertisers spend more than $1,500 per month on digital ad spending.
The figures also show that mobile ad spending is growing faster than desktop advertising, while mobile platforms are making significant inroads into online ad spend.
Digital Advertiser Australia chief executive John Faucher said that digital advertising was a growing industry and that the market was ready to embrace it.
“The market is very, very strong, the market is extremely young, and it’s growing very quickly,” he said.
“I think we’re seeing the early signs of this industry taking off.”