The ad business is at a crossroads.
We have all the technology and we all the platforms to get it done.
The challenge is making sure that we’re investing in the right things for the right audiences.
In an industry that has seen more consolidation than any other, ad tech remains one of the most important parts of any successful brand.
While this year was a great year for the ad tech market, it’s still not enough.
There are more opportunities for disruption in 2017 than ever before.
Here are five key trends that will drive the ad space in 2017.
Ad networks need to invest in the next generation of advertising tech to survive Ad networks have made huge strides in recent years to invest more in digital ads, and it’s only going to get better.
But in 2017, they need to step up their game, and invest in an entirely new set of technologies to make sure they stay ahead of the curve.
The most significant trends in 2017 for the advertising space are: More advertisers are signing up to offer digital ads.
In 2016, there were more than 11 million online ads.
But with an estimated 18 billion mobile ad impressions expected in 2017 alone, there’s still plenty of room for growth.
“The internet is changing the way we do business,” said Jon Wertheim, president of Wertheimer Partners, a digital advertising and digital media firm.
“We’re seeing an unprecedented amount of innovation that is going to transform how we serve our customers.
With more ad spending and advertisers signing up, there will be an incredible opportunity for ad technology to be an asset to advertisers and marketers.”
The digital ad space will continue to grow, but there are two key trends shaping the future of the ad industry.
The first is the rise of “micro-targeting.”
The concept of micro-targeted ads is similar to what you’d find in traditional advertising.
They focus on specific customers based on a profile, such as age, gender, and ethnicity.
The goal is to get the ads to the right audience, whether it’s by targeting specific people in an individual store or through a particular website.
In other words, they can target people based on what they see or hear.
Micro-target ads are one of many new advertising trends in the space.
In 2017, micro-traditions will drive an increase in online ad spending as well as the growth of digital ads on television.
In 2018, micro targeting will likely see a spike in ad spending due to a rise in the number of people looking for ads and advertisers reaching out to consumers.
The second trend will be the rise in mobile ad spend.
Mobile ads, which have been growing at a much faster rate than traditional ads, will be one of two major drivers of 2017 ad spending.
This will help advertisers build out their brands by connecting people with the right people, and by leveraging their brands through mobile advertising.
For example, Google recently launched a pilot in South Africa, where they have created a pilot that will let people find the best mobile ad spots based on how they use their phones.
The idea is that users will be able to filter the ads based on their location and activity.
This is similar in principle to how TV broadcasters are using digital content to create a TV Everywhere experience, where people can find the most relevant content based on where they are, where their friends are, and other criteria.
In fact, Google and others are even working on a platform that would help advertisers create targeted TV spots based solely on the content they consume.
But micro targeting isn’t the only new technology that advertisers will be using in 2017 to drive revenue.
In addition to the growth in micro targeting, we’re also seeing a huge uptick in mobile ads.
According to a report by Kantar Media, the mobile ad market will reach $4.4 billion by 2021.
This represents a nearly 50% increase over the $2.4-billion market in 2016.
Mobile advertising is expected to drive $1.8 billion in revenue by 2021, up from $900 million in 2016, and will account for more than 70% of total ad spending in 2021.
The key takeaway for advertisers is that these new technologies will enable them to reach consumers anywhere in the world, while also making it easier for them to target ads to specific users.
But it’s not all good news.
“Mobile is a new platform, and we don’t yet know how it will impact our business,” Wertheiks said.
“As we continue to innovate, we need to be ready to adjust to change.”
The ad industry is growing faster than ever The growth in digital ad spending is expected for the next several years, and this will likely continue.
This means that advertisers need to make investments in technology to stay ahead.
“With this rapid growth in ad revenue, we can expect to see even more innovations in digital advertising in the coming years,” said Mike Buehler, president and CEO of AdWords.