Advertisers and publishers need to use the right tools to get their ads to the right audience, says AdWords expert John P. Huggins, CMO of the ad tech firm Adwords.
He’s also an ad technology analyst at Gartner.
He was named to The Ad Tech Council’s 100 Most Influential People in 2016.
I don’t think I’ve ever worked with the people who have been doing it so well.
And I know it’s hard.
It’s really, really hard to do.
You can get great results, but you’ve got to have the right people.
You have to be willing to sacrifice.
I think they have to make those sacrifices.
The challenge for them is to get there, and it’s not just about what you say.
You’ve got people who know how to do it.
I remember I was in my early twenties, and I was going to an office party, and one of my co-workers, who was also an AdWords professional, told me, “You know, I think that this is the most important thing for the AdWords business.”
He said, “If you can’t get the right mix of people, it’s going to be really hard for your AdWords campaign.”
The people you hire will have to know how AdWords works, and that’s a very difficult thing.
And there’s no single, one way to do this.
The problem is, AdWords is a fast-paced environment.
There are so many different tools and platforms and channels and platforms.
There’s a lot of room for improvement.
So it’s a tough job.
But I think it’s really worth it.
AdWords can be a really exciting platform, and you have to embrace it.
It is a way for you to engage with your audience.
You’re interacting with them, and they’re responding to you.
I’m going to say, I’m an Adwords professional, and my job is to deliver results.
It may take some time.
You’ll find out.
If you don’t like it, you can cancel your account.
And you don.
You also need to understand what’s going on in your audience and understand how to best target those people.
I don’t have to tell you what to do to make your Adwords campaign work.
I’ve found that people are very quick to change their minds.
There have been some campaigns that have been very effective.
And the other thing is, there’s a whole new audience out there.
And they’re more mobile-friendly.
So, you’ve seen some great campaigns that people have been able to take advantage of.
You just have to work through the process.
But that’s the big takeaway for me, really, that you have got to be proactive and try to understand your audience better, and if you’re not, your AdTools campaign may not be working.
You also have to recognize what’s in front of your eyeballs, and those are the key.
You know, you might not be seeing all of the results you want.
And it may be that you’re seeing the same ads, but they’re different types of ads.
You need to know what you’re getting.
It’s really about what works for you.
It might not work for you, but it’s the right thing to do, because it’s an open platform.
I can’t go on forever, but that’s where I’ve been.
And if you do, that’s how you get the results.
If I can give you that experience, it would be an honor.