Today is Women’s Day, which celebrates the contributions made by women to the world around us.
While the men of the world have taken to Twitter and Facebook to voice their views on this milestone, a new campaign from men’s ad agency, ad agency BMG, is taking the #MeToo movement to a whole new level.
In a video for ad agency Taschen, men who are now women, including men who have lost their fathers, say they’re taking back the world.
“The power is now in our hands,” said James, who lost his father to breast cancer.
“It’s in our power to stop this.”
“The fact that we’re able to speak out now is a testament to our resilience,” he continued.
“We’ve seen this happen before, we’ve seen the power that we can wield in this moment.”
As women who have experienced violence or abuse, and men who live in countries that have enacted legislation to curb women’s rights, it is in our control to do the right thing.””
We have a responsibility as a society to ensure that these things don’t happen again,” he added. “
When we see men taking advantage of women, we know that we have to stand up to them.”
“We have a responsibility as a society to ensure that these things don’t happen again,” he added.
The men in the video are joined by some of the people who have been the face of the #YesAllWomen campaign. “
Men who are struggling with domestic violence should not have to live in fear.”
The men in the video are joined by some of the people who have been the face of the #YesAllWomen campaign.
“If we see it, we’ll fight it,” one man tells the camera.
“We’re not going to back down and say ‘no’,” he adds, as a woman tells him to stand his ground.
“I want to make it clear that we won’t stop until the world sees that men are equal, and we’re not the victims,” said one woman.
Taschen said that as a result of the campaign, women have taken a bigger role in advertising.
“This was a very hard and dangerous decision for us, and one we have not taken lightly,” it said.
“But we believe it is a step in the right direction.”
The campaign has already sparked a number of social media posts from women.
One woman, Ashley, shared a photograph of herself and a male colleague, saying: “We are standing up for women’s equality in the workplace.
We want our companies to know that they can do it too.””
Our agency has been working tirelessly to make sure our clients are fully aware of our support and our willingness to stand for equality,” a representative from the agency told ABC News.
“And we know this is not a one-off.”