The big three Australian car brands have been trying to convince Australians that they are worth saving, and they’ve been paying the price.
With the introduction of an online advertising model in 2017, they’ve tried to convince the public that the cars they sell are worth their while.
But in the process, they’re causing Australian car owners to lose out on more money than they’re making, and the public is beginning to realise it.
Car companies Australia’s biggest brands are among those who have paid more than $30 billion in ad sales and marketing costs since the new model was introduced in January.
The big three companies are now paying almost half of all advertising in Australia, according to research by the Australian Advertising Standards Authority.
This compares to just $1.3 billion paid in 2015.
Advertising rules have been tightened since then, making it more expensive for Australian car companies to drive up their sales, according the Australian Chamber of Commerce.
“Australia’s big three car companies are increasingly spending more than they earn to advertise in Australia.
It’s a very difficult and costly business for many people to drive around in a car with their own branding,” ACCC chief executive John Delury said.
In 2017, the ACCC said the cost of advertising increased by more than 60 per cent in all categories, and this figure includes the cost to the government for the cost-of-supply of advertising, as well as the cost for local advertising, which costs more than the cost paid by advertisers to advertise.
While many car companies argue that they’re paying less than the Australian public, the reality is they’re not.
ABC Fact Check has found the cost per customer to advertise the big three brands has increased by almost a third since the introduction.
A total of $7 billion was spent on the big four car brands in 2017.
Of this, $3.6 billion was paid to local advertising and $1 billion to international advertising, according data compiled by ABC Fact Check.
So far this year, the cost has risen by more $4.5 billion.
Despite the new advertising rules, the industry is still paying more than it earns.
Australian car companies have spent more than a billion dollars on advertising in 2017 and have paid out an average of $14.7 million to Australian consumers, according a recent report by research firm Nielsen.
And it’s not just car companies.
Australia’s biggest car brands spent $10 billion on advertising, or 12 per cent of the total ad spending, according Nielsen.
In Australia, the average cost per Australian consumer for advertising is $2,742.
More than half of the cost was spent by car companies in Australia’s top-earning states, including Queensland, where the average car buyer pays $1,766.
But in the country’s second-largest city, Melbourne, where car owners spend $2.5 million a year, a third of the advertising spending is by car manufacturers.
Melbourne is the only major city in Australia where car manufacturers do not pay any advertising costs.
Most of the major car brands are based in Queensland, which is the biggest state to get the advertising rules tightened.
For example, Holden, Toyota, Ford and BMW all have operations in Victoria.
Holden has more than 200 stores and Toyota has more stores and dealerships in Victoria than any other car company.
BMW also has two factories in Victoria and its major operations are in the state.
Toyota has operations in the states of New South Wales and Victoria, and has one factory in Melbourne.
Ford has one plant in New South Welsh, and two factories and operations in New Zealand.
Even though the ACCCA is the federal government body that regulates advertising in the market, the rules are in place for the big car companies, and are designed to ensure they don’t make a profit.
When advertising is regulated, it is designed to protect consumers, but in Australia it’s been done in a way that’s not fair to car owners, said ACCC chairman Tim Wilson.
He said the new ad rules have not only made it more difficult for car companies like Holden to pay the bills, but also put the Australian consumer at a disadvantage.
There are more than 1,300 major car companies operating in Australia and there are more of them than there are cars.
We know that the big automakers are making money from advertising in some states and not in others, but there is a disparity between the costs that the ACCCs is reporting and the actual cost for advertising in a particular state, Mr Wilson said.
“We’re very concerned that the changes to the advertising rule are not proportionate to the cost that consumers are paying,” he said.
The ACCC has warned that the new rules will make it harder for car manufacturers to sell more cars.
It’s now investigating whether the advertising costs paid by the ACCs biggest car