AdWeek’s annual report on the world of marketing has just come out, and the results are stunning.
The report highlights a trend that has become increasingly common in recent years: brands are now launching their own media platforms, such as YouTube and Facebook, in an attempt to make their content more engaging.
It’s an idea that could have far-reaching implications, as brands are increasingly relying on video to sell more of their products.
But for marketers, this kind of new digital content could have a serious downside: they’ll need to find ways to keep tabs on it to keep their content on the right footing.
Here’s how we know this trend is coming.
How can brands keep their videos relevant?
Here’s a look at some of the most recent trends in the field of online video advertising.