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What you need to know about Apple’s new ad format

Polygon is proud to present our new “AdWeek” feature, which examines how Apple is using the advertising industry to drive revenue and make its ads stand out from the competition.The article explores how Apple’s strategy for advertising is shifting the way advertisers view their ad products.Apple’s advertising approach has evolved over the last decade, and

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How to get your favourite brands in the top 10 in Instagram

When it comes to the search engine, the Google ad market is a huge opportunity for brands and advertisers alike.This year alone, Google paid an estimated $1.5 billion in ad revenue, making it the most profitable ad-supported ad platform in the world.But what about when it comes for the brand itself?There are a few ways