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A new trend in adverts: Why is Google’s adverts so boring?

If you’ve ever been on the train and thought “why are there no ads in this train” you are not alone.But it turns out that Google has been tweaking its advertising algorithm for years to make its ads appear more interesting.But for some reason, its adverts still feel pretty boring, according to an expert.Read more

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Digital advertising is now a $2.2 trillion market, according to IDC

The digital advertising market grew at a 2.2% annualized rate last year, up from a 1.9% pace in 2016, according the Interactive Advertising Bureau.Digital advertising accounts for more than 40% of U.S. ad spending, up 8% from 2015, according research firm IDC.Digital ad spending is expected to reach $2 trillion by 2021, according data compiled