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How to make a comeback

Advertisers need to be ready for the next wave of advertising.They need to understand that the digital ad space is changing in ways that they may not be able to anticipate.And they need to know that there is a new business model emerging that could change the way the advertising industry operates for years to

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How Super Bowl advertising is changing the world: The new ad industry

A little-known, fast-growing new industry is taking its first steps in the United States.It’s an ad-based business model where the ad industry creates and sells ads on websites.The companies are called advertisers and are selling the ads to businesses.The new industry isn’t yet fully regulated, but the industry is making a name for itself in

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Why Nike says the ad campaign is a hit

The Nike ad campaign has become the best-selling campaign in its history.In the past 24 hours, the campaign has grossed more than $1 billion in sales for the sports apparel giant.The ad campaign, which features athletes from the likes of LeBron James, LeBron James Jr., Carmelo Anthony, Kobe Bryant, Kyrie Irving, Kevin Durant, Russell Westbrook,