post image

Digital advertising is now a $2.2 trillion market, according to IDC

The digital advertising market grew at a 2.2% annualized rate last year, up from a 1.9% pace in 2016, according the Interactive Advertising Bureau.Digital advertising accounts for more than 40% of U.S. ad spending, up 8% from 2015, according research firm IDC.Digital ad spending is expected to reach $2 trillion by 2021, according data compiled