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How to avoid the next viral marketing campaign

In the wake of an ad campaign targeting a group of Chinese students that was widely condemned as a form of ethnic cleansing, the United States Department of Education’s Office for Civil Rights is taking a fresh look at the issue.“While we have always opposed discriminatory use of government funding to promote or defend one

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What is the lamar ad?

The word “lamar” is used to describe a kind of fruit that has a very thin shell, and which is often eaten raw.It is also used to denote the fruit which is called a banana, as in a banana peel.It has been the subject of controversy since its name was first invented by American anthropologist

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Digital advertising is now a $2.2 trillion market, according to IDC

The digital advertising market grew at a 2.2% annualized rate last year, up from a 1.9% pace in 2016, according the Interactive Advertising Bureau.Digital advertising accounts for more than 40% of U.S. ad spending, up 8% from 2015, according research firm IDC.Digital ad spending is expected to reach $2 trillion by 2021, according data compiled

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PPC ad agency hires a team to spot ‘job advertisement’ server in Hawaii

PPC advertising companies are hiring a team of advertising professionals to help spot “job advertisement” servers in the United States, a spokesperson told Business Insider.The search for servers in US has grown in recent years and is considered a serious threat by governments and companies looking to hide sensitive information from their customers.The job advertisement

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The 50s were the ‘golden age of TV’

A new look at the era that saw Britain’s TV history take shape in the 1950s and 60s is shedding new light on the BBC’s most enduring programmes. The programme is BBC1’s Best of the 50s and Best in Britain and it chronicles the rise of the BBC from a struggling broadcaster to a global powerhouse. From the late 1940s until the early