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The best ads on TV for 2016

The ad business is at a crossroads.We have all the technology and we all the platforms to get it done.The challenge is making sure that we’re investing in the right things for the right audiences.In an industry that has seen more consolidation than any other, ad tech remains one of the most important parts of

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How to use the Lowes AdWords Cost Calculator

The ad industry has long known that low price-per-click ads can help it get more clicks, and it is also known that people are willing to pay higher prices for the ability to get targeted traffic.However, that price-to-click ratio is more important to marketers than ever.To help get the most bang for their buck, marketers