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Mobile ad industry is in trouble

Mobile advertising is expected to grow by 20 per cent this year, as consumers shift from traditional TV to the web, but that will leave a gaping hole in the ad business.The big players in the market are facing an uncertain future.The mobile advertising industry is facing its first year of growth and has been

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How to Make the Most of the Internet of Things

Today we’re going to take a look at how to make the most of the new and upcoming technology that’s coming into the world. In the past few years, it’s become increasingly obvious that the world needs to change.We need to understand how to live better and how to work smarter and better together. For the past

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What you need to know about ESPN’s new mobile ad initiative

ESPN is announcing the launch of a mobile ad program aimed at reaching consumers who don’t have access to traditional TV or radio.The new ad campaign will be available in the U.S. on ESPN2, ESPN3, ESPNU, ESPN Mobile, ESPNgo, ESPN App, and ESPN App for a limited time.“Mobile is changing how people interact with media