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How to make a comeback

Advertisers need to be ready for the next wave of advertising.They need to understand that the digital ad space is changing in ways that they may not be able to anticipate.And they need to know that there is a new business model emerging that could change the way the advertising industry operates for years to

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How Instagram ads are killing brands

In the year that Instagram began accepting ads, advertisers saw their spending on Instagram decline by a whopping 37%.As advertisers were left to struggle to stay afloat, marketers took matters into their own hands.As a result, the number of Instagram ads on the platform has gone from nearly 1 billion a month in June to