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How to get the most out of Twitter ad impressions

Advertisers and publishers need to use the right tools to get their ads to the right audience, says AdWords expert John P. Huggins, CMO of the ad tech firm Adwords.He’s also an ad technology analyst at Gartner.He was named to The Ad Tech Council’s 100 Most Influential People in 2016.I don’t think I’ve ever worked

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‘Bing’ and ‘Twitter’ ads can target a variety of demographics, including young people, millennials, women, and the elderly

Google’s advertising platforms have recently begun rolling out targeted advertising campaigns for the social network.The news comes after Bing announced earlier this month that it will start offering targeted advertising on Twitter for its advertising programs.The company has already introduced ad formats like ads that feature young people and that feature the likes of celebrities,

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Which TV advertising channels to watch?

The key to watching TV ads is knowing which channels are being used, but it’s not always obvious how to determine which ones to watch, a new report suggests.The report by the Advertising Standards Authority (ASA) found that TV advertising is becoming more and more sophisticated in the digital age.It found that the majority of