Advertisers and publishers need to use the right tools to get their ads to the right audience, says AdWords expert John P. Huggins, CMO of the ad tech firm Adwords.He’s also an ad technology analyst at Gartner.He was named to The Ad Tech Council’s 100 Most Influential People in 2016.I don’t think I’ve ever worked
‘Bing’ and ‘Twitter’ ads can target a variety of demographics, including young people, millennials, women, and the elderly
Google’s advertising platforms have recently begun rolling out targeted advertising campaigns for the social network.The news comes after Bing announced earlier this month that it will start offering targeted advertising on Twitter for its advertising programs.The company has already introduced ad formats like ads that feature young people and that feature the likes of celebrities,
The key to watching TV ads is knowing which channels are being used, but it’s not always obvious how to determine which ones to watch, a new report suggests.The report by the Advertising Standards Authority (ASA) found that TV advertising is becoming more and more sophisticated in the digital age.It found that the majority of
In rural areas where Facebook has failed to find a way in, the company has looked to another avenue for getting people to click on its ads.Facebook is looking to use the social network’s ad platform to allow people to help each other out on their favorite pages.The idea comes as Facebook has been trying
Which companies are the best at using Twitter’s ad targeting to get clicks and convert people to their brands?
FourFourtwo has done an investigation into which companies are using Twitter to get the most clicks and conversions and which ones are struggling.The report, which we’ll be sharing more about in due course, found that Facebook is the most popular social media platform for online ads, followed by Twitter, YouTube and Pinterest.Facebook has the highest