post image

How to get a ‘real’ app store

Advertisers are increasingly looking to use a real app store to get their brand noticed.The latest example is the introduction of a new App Store for Yelp, which is essentially an app store for apps that you can download and install.The new store has been launched in the US, but there’s a UK app coming

post image

Meet the 1950s ads of a new age: Gleam

A new generation of ads has begun to take shape, and it’s been shaped by the arrival of the internet.With an array of new platforms, like Twitter, Facebook, and Instagram, and an array new ways to reach consumers, the internet has made it possible for marketers to tap into a consumer’s entire life, from their