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How to get the most out of Twitter ad impressions

Advertisers and publishers need to use the right tools to get their ads to the right audience, says AdWords expert John P. Huggins, CMO of the ad tech firm Adwords.He’s also an ad technology analyst at Gartner.He was named to The Ad Tech Council’s 100 Most Influential People in 2016.I don’t think I’ve ever worked

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Nike advertisement in game

In game advertising has become increasingly popular as people find it easier to consume content on mobile devices.But some companies are trying to find ways to monetize their content through advertising pens, a technology that can be used to sell ads.Here’s how you can buy an ad in game:You’ll need an HTML5 capable browser to

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When it comes to the new Starbucks ad, what does it say?

The new Starbucks commercial, which will run across three different outlets across the country, is aimed at addressing a few major points of contention in the coffee giant’s advertising strategy.First up is the logo, which is currently in use by other brands and has received praise for its simplicity and visual appeal.In its first ad,

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How to avoid the next viral marketing campaign

In the wake of an ad campaign targeting a group of Chinese students that was widely condemned as a form of ethnic cleansing, the United States Department of Education’s Office for Civil Rights is taking a fresh look at the issue.“While we have always opposed discriminatory use of government funding to promote or defend one

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Which TV advertising channels to watch?

The key to watching TV ads is knowing which channels are being used, but it’s not always obvious how to determine which ones to watch, a new report suggests.The report by the Advertising Standards Authority (ASA) found that TV advertising is becoming more and more sophisticated in the digital age.It found that the majority of

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How to write 2020 ads in Israel

Advertisement Advertisement The Israel Advertiser’s Association is in the process of revamping its 2020 ads.As of this week, the association’s ads will be based on a simplified version of the ad format that it used to produce advertising campaigns in the United States, where it has offices in New York, Philadelphia, Los Angeles, Chicago, San

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How to build a Reddit AMA for a new job

The online community Reddit has created an online job search platform called AskReddit that allows anyone to ask for a job at any of its more than 300 companies.The company says it hopes to hire 2 million new employees by 2020, and it says it’s also trying to reach out to people with disabilities to

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How to get a ‘real’ app store

Advertisers are increasingly looking to use a real app store to get their brand noticed.The latest example is the introduction of a new App Store for Yelp, which is essentially an app store for apps that you can download and install.The new store has been launched in the US, but there’s a UK app coming