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Volkswagen to introduce new diesel-electric vehicles, which will cost more

Volkswagen will introduce new plug-in diesel-electrics and electric-electric hybrids at its US factory, the carmaker’s head of North American product development said on Monday.“This year, we have a huge opportunity to change the way we do business,” said Frank-Stefan Reutling, who is also the head of product development for the Volkswagen Group North America.“There are

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How to get your favourite brands in the top 10 in Instagram

When it comes to the search engine, the Google ad market is a huge opportunity for brands and advertisers alike.This year alone, Google paid an estimated $1.5 billion in ad revenue, making it the most profitable ad-supported ad platform in the world.But what about when it comes for the brand itself?There are a few ways

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Meet the 1950s ads of a new age: Gleam

A new generation of ads has begun to take shape, and it’s been shaped by the arrival of the internet.With an array of new platforms, like Twitter, Facebook, and Instagram, and an array new ways to reach consumers, the internet has made it possible for marketers to tap into a consumer’s entire life, from their

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How the NFL could use analytics to improve its own football games

The NFL has been pushing analytics to help improve its games since 2015, but its latest effort has the league and the analytics community on the edge of a major data-gathering exercise.The league is currently developing a blueprint for the new league-wide effort, and it’s set to be released in the next couple of weeks.The

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How to spot Craigslist ads costing more than you think

An advertisement on Craigslist is more likely to be advertised for than for free, according to a new study.Key points:The study of 3,000 Craigslist ads found that the average cost of an ad was $2.99The average cost for a free advertisement was $3.85The average ad was advertised for 3.6 hours and ran for about 3