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How to start a blog without a blog post

When I was starting out with my business, I was struggling to figure out how to get the word out.I had been posting to a few blogs and was getting tons of emails.I was also using a lot of free marketing content and I was trying to figure it out.So I thought, Why not start

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What’s Next for Google AdWords?

The biggest news coming out of Google’s earnings call on Wednesday was Google’s plans to roll out a new ad campaign for its AdWords feature.The AdWords rollout will allow advertisers to target ads directly to people who have a Google Account, a feature that’s been around since the company acquired YouTube in 2011.Advertisers can now

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Which brands are spending the most on advertising?

A new survey has revealed which brands are the most spending on advertising, and what their ad budgets are.The survey by the research firm Digital Advertisers Australia revealed that the biggest spenders were large ad networks and digital platforms.The research firm found that a whopping 65 per cent of ad spend was spent by digital

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How Instagram ads are killing brands

In the year that Instagram began accepting ads, advertisers saw their spending on Instagram decline by a whopping 37%.As advertisers were left to struggle to stay afloat, marketers took matters into their own hands.As a result, the number of Instagram ads on the platform has gone from nearly 1 billion a month in June to

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What is ‘the most-borrowed’ loan from a home buyer?

The average Australian homeowner is paying around $1,200 a month on a mortgage that they never borrowed, according to a survey by Credit Suisse.It was also the top-ranked debt-servicing cost among those who have borrowed, the bank found.The most-borrowed loan, on average, was $1.4 million, with an average monthly payment of $1 million.Credit Suisse found

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Volkswagen to introduce new diesel-electric vehicles, which will cost more

Volkswagen will introduce new plug-in diesel-electrics and electric-electric hybrids at its US factory, the carmaker’s head of North American product development said on Monday.“This year, we have a huge opportunity to change the way we do business,” said Frank-Stefan Reutling, who is also the head of product development for the Volkswagen Group North America.“There are