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How to get your favourite brands in the top 10 in Instagram

When it comes to the search engine, the Google ad market is a huge opportunity for brands and advertisers alike.This year alone, Google paid an estimated $1.5 billion in ad revenue, making it the most profitable ad-supported ad platform in the world.But what about when it comes for the brand itself?There are a few ways

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Meet the 1950s ads of a new age: Gleam

A new generation of ads has begun to take shape, and it’s been shaped by the arrival of the internet.With an array of new platforms, like Twitter, Facebook, and Instagram, and an array new ways to reach consumers, the internet has made it possible for marketers to tap into a consumer’s entire life, from their

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How the NFL could use analytics to improve its own football games

The NFL has been pushing analytics to help improve its games since 2015, but its latest effort has the league and the analytics community on the edge of a major data-gathering exercise.The league is currently developing a blueprint for the new league-wide effort, and it’s set to be released in the next couple of weeks.The

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How to spot Craigslist ads costing more than you think

An advertisement on Craigslist is more likely to be advertised for than for free, according to a new study.Key points:The study of 3,000 Craigslist ads found that the average cost of an ad was $2.99The average cost for a free advertisement was $3.85The average ad was advertised for 3.6 hours and ran for about 3

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Why Nike says the ad campaign is a hit

The Nike ad campaign has become the best-selling campaign in its history.In the past 24 hours, the campaign has grossed more than $1 billion in sales for the sports apparel giant.The ad campaign, which features athletes from the likes of LeBron James, LeBron James Jr., Carmelo Anthony, Kobe Bryant, Kyrie Irving, Kevin Durant, Russell Westbrook,