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Firefly adverts ‘aim to bring back some old-school fun’

By Daniel Hedin, Bloomberg Businessweek Firefly advertising is one of the few ways in which the world’s largest Internet advertising network has managed to thrive in a rapidly changing digital landscape.The ad platform, which was created by the folks behind the now-defunct Google, was purchased by Yahoo in 2014 and now has about 10 million

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Grey Advertising: The truth in advertising

By Emily BrowningPublished October 01, 2018 05:54:53We all know how bad it can be to get caught in grey advertising.Grey advertising is when an advertiser’s adverts are shown as if they’re from a particular brand, with no reference to the brands in question.The key to finding out whether an ad is from a certain company

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Ads for Hawaii Star advertiser on Facebook and other platforms – News

Advertising for Hawkeye Star, which runs on Facebook, is starting to show up on Facebook pages for other advertisers in the US.According to the US Department of Commerce’s online advertising platform Adwords, which tracks and tracks ad spending across multiple platforms, Hawkeye’s advertising campaign has been appearing on a handful of popular US sites, including

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How to get your truck advertising campaign going?

An advertisement for a truck advertising company was shot and posted on Facebook.The image is of the company’s logo and is part of a series of three adverts.The first one features a woman driving the vehicle, and the second shows her talking to her son and her husband.The third advert features an old man sitting

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PPC ad agency hires a team to spot ‘job advertisement’ server in Hawaii

PPC advertising companies are hiring a team of advertising professionals to help spot “job advertisement” servers in the United States, a spokesperson told Business Insider.The search for servers in US has grown in recent years and is considered a serious threat by governments and companies looking to hide sensitive information from their customers.The job advertisement

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The 50s were the ‘golden age of TV’

A new look at the era that saw Britain’s TV history take shape in the 1950s and 60s is shedding new light on the BBC’s most enduring programmes. The programme is BBC1’s Best of the 50s and Best in Britain and it chronicles the rise of the BBC from a struggling broadcaster to a global powerhouse. From the late 1940s until the early

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Meet the 1950s ads of a new age: Gleam

A new generation of ads has begun to take shape, and it’s been shaped by the arrival of the internet.With an array of new platforms, like Twitter, Facebook, and Instagram, and an array new ways to reach consumers, the internet has made it possible for marketers to tap into a consumer’s entire life, from their

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How to build a creative advertising agency

The next wave of digital advertising is already here.And in 2018, it’s going to be a whole lot bigger.That’s why we’re excited to introduce Creative Advertising 2020, our first-ever annual report on how to build creative advertising agencies.Our report, and the next one, will give marketers and creatives a deep look into how they can