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How to build a creative advertising agency

The next wave of digital advertising is already here.And in 2018, it’s going to be a whole lot bigger.That’s why we’re excited to introduce Creative Advertising 2020, our first-ever annual report on how to build creative advertising agencies.Our report, and the next one, will give marketers and creatives a deep look into how they can

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What is Google’s next big move in web advertising?

What is the next big push Google is going to make in the advertising space?What does the future hold for Google, Facebook, and their partners?Here are some key questions that need to be asked. How big is Google going to be?The answer is a bit more complicated than that.In the past, Google has always been an

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How the NFL could use analytics to improve its own football games

The NFL has been pushing analytics to help improve its games since 2015, but its latest effort has the league and the analytics community on the edge of a major data-gathering exercise.The league is currently developing a blueprint for the new league-wide effort, and it’s set to be released in the next couple of weeks.The

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What is the advertising industry?

You may be surprised to know that, despite the fact that advertising is the world’s second largest industry, there is so much that we don’t know about it.It’s something that has to be explained, as well as the history and why it’s such a big part of our lives.If you want to understand how advertising

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How to build a successful AMZN stock index fund

Posted November 06, 2018 07:11:24AAMZN, the global stock index company, announced today that it has signed a definitive agreement with Amazon to be the official provider of a stock index tracking platform.AMZNs initial public offering (IPO) is scheduled for November 26, 2018, and the company expects to raise $500 million to fund the development and

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Al Jazeera: Online video ad network wins $1.2m in Series B funding

Al Jazeera America is a cable news network and its cable channel, Al Jazeera, has gained momentum in recent years, with its English-language cable channel gaining the largest audience of any American network.The news network has been making major investments in content, most notably in a video ad platform that has recently launched.Now, Al Jazeera

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How to sell Spotify ads online

A few weeks ago, my brother and I were on the road to visit family in Israel.I was looking for a good spot to rent an office and the only one I could find was at a local supermarket.But when we reached the store and saw the large number of Spotify ads on the display,

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Why Advertising Internships Are So Important For A Growing Company

In the age of the online ad, there’s been a huge shift in how advertising is done, and internships are one of the key ways companies can gain a foothold in the digital world.While many companies have moved away from traditional job descriptions, some still employ interns to help with design and development, a trend

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How to beat the bandwagon bandwagon

NHL.com: In its quest to compete with the social media world, the Pittsburgh Penguins are trying to make a bigger splash with a new advertising campaign featuring “The Journey,” a music video featuring singer and songwriter Jamie Cullum.The campaign has been running in conjunction with the team’s home opener against the Toronto Maple Leafs on